Description

CRAFTING AND MARKETING PROFITABLE BEVERAGES PART 2
MARCH 10, 2025 | 3 - 6 PM
JEFF DIXON FROM NIGHT TRIBE COCKTAILS BACKWATERS BAR AND GRILL, RHINELANDER
MAX 15, MINIMUM AGE 21, $55/PERSON 

Unlock the secrets to creating Instagram-worthy drinks that delight the senses and capture
attention. In this dynamic and interactive beverage class, you’ll learn how to craft a variety of
classic cocktails with emphasis on building a craft drink menu and marketing that to your
customers. Expand your creativity with this ingredient-focused session. Master the art of mixing,
shaking, and garnishing to create visually stunning and delicious beverages. Learn tips and tricks
for photographing your creations to maximize their appeal on social media. Understand the
essentials of branding and how to create a compelling story around your drinks. Participate in
hands-on sessions where you’ll create and refine your own trendy beverages. By the end of this
class, you’ll not only be able to craft a variety of trendy beverages but also know how to
effectively market them to attract and retain a loyal following.
This class is ideal for bartenders and bar and restaurant managers.